Bienvenido Futuro

Client: Coopervision  |   Brand concept, creative direction and event production

The project developed for CooperVision aimed to translate the company’s vision for the future into a concrete and memorable experience. The challenge was to create an event capable of communicating strategy, inspiring teams, and reinforcing brand positioning within an international context.

The concept was built around three strategic pillars: Leadership, Engagement, and Originality. These pillars guided the entire narrative of the project and served as the foundation for all creative, visual, and production decisions.

From this concept, the event’s visual identity was created and the experience was structured as a narrative platform, where every element reinforced the brand’s vision for the future. Content, environment, materials, and key moments of the event were designed in an integrated way to ensure consistency and impact.

My involvement covered the development of the concept, the creative direction of the experience, and the full production of the event, managing the project end to end. The entire process was closely guided to ensure alignment between strategy, narrative, and execution.

The result was an immersive and cohesive event that transformed CooperVision’s strategy into experience and made its vision for the future tangible for participants.