Creative Director & Producer
Ideas with Direction.
Execution with Purpose.
I’m a Creative Director and Producer working at the intersection of strategy, creativity, and production. I help brands turn complex ideas into clear narratives and high-level execution that actually works. My focus is not on concepts that only look good, but on projects that make sense, move people, and deliver real impact. I bring direction to creative chaos and ensure ideas are executed with rigor, clarity, and intention. I work on high-pressure, high-visibility projects where creativity needs strategy and execution cannot fail.
My Projects
Tudo começa com um Diálogo
To launch Diálogo Engenharia’s new brand positioning, we designed an experience, not a campaign. Instead of using Bernardinho as a spokesperson, he became an active part of the concept. A surprise sports training turned the idea “Everything starts with dialogue” into real action, bringing listening, strategy, and collaboration to life. The positioning was experienced, not just communicated.
Veeam partnered on the development of a complete digital experience to communicate complex data protection solutions. Within this platform, the Protection Game was created as the central axis of the campaign. The game structured the narrative, guided the content, and transformed a highly technical topic into a clear and engaging experience. More than a standalone action, the project translated technology into story, engagement, and real understanding.
Bienvenido futuro
This project was developed for CooperVision as a future-focused event in Cartagena, structured around three strategic pillars: Leadership, Engagement, and Originality. From concept and narrative to visual identity and full event production, every element was designed to express the brand’s vision. An end-to-end delivery that transformed strategy into experience and made the future of the company tangible.
Mastertalks
MasterTalks is a content experience platform designed to inspire teams, clients, and partners through the stories of remarkable leaders. Built as a hybrid between documentary and online learning, the project combines cinematic production, strong storytelling, and practical insights to turn knowledge into action. By placing real experiences and personal journeys at the center, MasterTalks elevates learning beyond traditional formats and creates lasting engagement and impact.
Creative Services
Concept Development,
Narrative Structuring &
High-Impact Execution