BienvenidoFuturo
A vision for the future made tangible.
The context
CooperVision wanted to translate its vision for the future into a concrete, memorable experience. The stage would be an international event in Cartagena, bringing together teams from different countries around the same strategy.
The challenge was to make a single event play three roles at once: communicate strategy, inspire people and reinforce the brand’s positioning in an international context.
The idea
The concept was built around three strategic pillars: Leadership, Engagement and Originality. They guided the project’s entire narrative and grounded every creative, visual and production decision.
That concept gave rise to the Bienvenido Futuro identity, built on the idea of going más allá de la visión, beyond vision. The experience was structured as a narrative platform, where every element reinforced the brand’s vision for the future.
Content, environment, materials and key moments were designed together. From the tunnel of light to the signage for each pillar, everything spoke the same language.
How the project was built
Concept
Translating the company’s strategy into the three pillars that organized the narrative of the entire event.
Visual identity
Creating the Bienvenido Futuro universe, applied across screens, materials, spaces and event pieces.
Creative direction
Designing the experience as a narrative platform, defining content, spaces and key moments.
Production
Producing the event end to end in Cartagena, closely guiding the alignment between strategy, narrative and execution.
Beyond the delivery
Strategy you can live
The company’s vision left the page and became an experience shared by teams from several countries.
A cohesive identity
Content, space and materials speaking the same language, from the first moment of the event to the last.
A tangible future
Leadership, Engagement and Originality stopped being words and became something participants experienced.
Leadership. Engagement. Originality.
