I turn complex ideas into experiences, content and events people remember. From strategy to the final delivery.
Good ideas aren’t enough. They need to make sense, move people and reach execution intact. My job is to bring direction to creative chaos and make sure nothing gets lost along the way.
Ígor Zaidan
Four projects where concept, narrative and production moved together from start to finish.
To launch Diálogo Engenharia’s new brand positioning, we designed an experience, not a campaign. Instead of using Bernardinho as a spokesperson, he became an active part of the concept: a surprise sports training turned the idea into real action.
A content experience platform designed to inspire teams, clients, and partners through the stories of remarkable leaders. A hybrid between documentary and online learning, with cinematic production and practical insights.
A future-focused event in Cartagena, structured around three strategic pillars: Leadership, Engagement, and Originality. From concept and narrative to visual identity and full event production.
A complete digital experience to communicate complex data protection solutions. The Protection Game became the central axis of the campaign, turning a highly technical topic into a clear and engaging experience.
Films, trailers and events. Pick one to watch.
Major brands that trusted their ideas, events and films to my direction.
Based in São Paulo, Brazil.
Concept, narrative & execution.
I lead creative projects from the first idea to the final delivery, in Brazil and abroad. My work starts before the script, with the right question, and only ends when the idea reaches its audience intact.
I move between strategy, storytelling, audiovisual production and advertising, creating live experiences, content platforms, events and campaigns. I’m drawn to projects where creativity needs strategy and execution cannot fail.
I turn briefs and complex ideas into a clear concept that guides every decision.
I structure the story: the format, the script and the experience that bring the idea to life.
I lead production end to end, aligning partners, crew and concept through delivery.
